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A blip In the matrix or the sign of something more? Analysing Alphabet’s Q2 results

Google’s parent company has seen tepid results recently, but this is an opportunity for marketers. A renewed focus on innovative tools such as Performance Max and automated bidding could shape what the next era of advertising looks like.

Google’s parent company has seen tepid results recently, but this is an opportunity for marketers. A renewed focus on innovative tools such as Performance Max and automated bidding could shape what the next era of advertising looks like.

Cautious optimism and careful strategy: IPA Bellwether Q4 2022 - ExchangeWire.com

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023.The report shows another quarter of marketing budget growth in Q4, with 20% of respondents upping the total marketing spend. This was the seventh successive quarter reporting positive growth, the longest sequence of consecutive growth for four years.Paul Bainsfair, IPA Director...
The Grocer •

How brands can shape the sustainable revolution in grocery

The world we now live in is not what it was 10 years ago. One major shift is consumer awareness of the impact our activity has on the planet.
In a desire to protect our world, we have witnessed a collective awakening as people demand more sustainable actions from retailers, governments and even themselves through their purchasing preferences. In a survey of 1.2 million people across 50 countries, nearly two-thirds recognised climate change was an emergency, with respondents calling for interven...
The Times •

Why a posh coffee machine is the new status symbol

It’s often the first thing to greet you upon entering a friend’s kitchen. No, not a butler or private chef (not in my circles, anyway), but some variant of humming, frothing countertop Cadillac. Among the middle classes these days, the highest status purchase a household can make is something that delivers one of life’s most humble staples: a cup of coffee.As the oat milk crowd experiences a cost of living and mortgage squeeze, they are looking for ways to feed their barista habit at home. Where...
Marketing Beat •

Opinion: how DOOH is adapting to the changing UK high street footfall

The high street was once the heart of the retail industry, making it easy for advertisers to know where to place their ads for maximum effectiveness.
But with the rise of ecommerce and a cost of living crisis causing consumers to be extra cautious about their spending, high street footfall has dropped by more than 15% compared to pre-pandemic levels. Add to this unseasonal weather, train strikes and the growing popularity of hybrid work models, and it’s no surprise that brands and retailers are...
Talking Retail •

NielsenIQ: 2023 starts with continuation of supermarket volume sales decline

The new data shows that although Total Till grocery sales rose by 7.6% in the last four week period, this was due to an increase in food price inflation, which reached new highs of 13.8% in January.
This decline in shopper spend is reflected in the decrease in volume sales (-6.9%). This is the lowest volume growth recorded in over nine months, and reflects the concern shoppers have about cost of living increases.
UK supermarkets experienced a very slow first week of January due to the bank holid...
VideoWeek •

High Inflation Means UK Faces Real Decreases in Ad Spend This Year - VideoWeek

The Advertising Association and WARC have forecasted 3.8 percent growth in UK ad spend this year in their quarterly Expenditure Report, following what is predicted to have been 8.8 percent growth last year. But when inflation is taken into account, the AA and WARC expect a 3.0 percent decline in ad spend, reflecting the current tough economic climate. Meanwhile ad spend in 2022 is predicted to have been pretty much flat in real terms, down by 0.1 percent.
Last month, agency group Denstu had simi...
PerformanceMarketingWorld •

“Media efficiency will be a greater topic of conversation”: 50 marketers’ IPA reactions on first-party forward, optimising and the move to ‘brandformance’

With reported optimism for marketing spend playing out against downbeat views of prospects across UK industry, we ask our panel of marketing experts for their insights behind IPA’s latest figures.

With reported optimism for marketing spend playing out against downbeat views of prospects across UK industry, we ask our panel of marketing experts for their insights behind IPA’s latest figures.
Digiday •

Meta, Google earnings suggest RIP to the platform momentum narrative

Every momentum story must end.Judging by the latest earnings update from Google, Facebook et al it’s clear that the end is near for this blockbuster chapter of growth for digital advertising. Exceptions aside, it was another tough quarter for the largest online platforms. Here’s the rundown on those that were worst hit.Let’s be clear, these platforms are still making loads of cash. They’re just not making it as quickly as they once did. Slowdowns like this are inevitable — and not just because t...